About Nurse Approved

Nurse Approved exists to build the network where healthcare companies and practicing nurses meet on equal footing. Through certification, advisory, education, and investment, we’re creating a market where nurse expertise is mandatory, not optional. Nurses are the most trusted profession in America. They shape adoption. They drive outcomes. They deserve a seat at every innovation table — and compensation for what they know.

This is bigger than certification. It’s about representation. When nurses evaluate products blind, when they sit on advisory boards, when they teach other nurses about innovation, and when they’re compensated for their expertise — that’s when healthcare gets better. The Seal proves it. The network makes it happen.

Built by nurses. Trusted by healthcare.

Rebecca Love founded Nurse Approved out of a simple observation: healthcare companies spend billions on innovation, yet they rarely ask the one voice that matters most — the nurses using these products at the bedside.

As a TED-featured nurse and healthcare innovator, Rebecca spent two decades bridging the gap between clinical practice and healthcare innovation. She saw products fail in the field despite executive approval. She saw brilliant innovations stall because adoption committees demanded independent nurse validation that didn’t exist.

So she built the platform that makes nurse expertise mandatory, not optional. Today, companies from startups to market leaders trust the Seal because they know what it represents: the unfiltered voice of practicing nurses, backed by a network of nurse founders who get healthcare.

Leadership & team

Rebecca Love

MSN, RN, FIEL. First nurse featured on TED.com. LinkedIn Top Voice in Healthcare. Co-founder of SONSIEL and the Commission for Nurse Reimbursement. Rebecca spent two decades bridging nursing practice and healthcare policy — now she’s built the platform that makes nurse expertise non-negotiable in product innovation. She’s the network.

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Zach Smith

Built NurseGrid to solve real clinical problems. Zach’s background in nursing technology taught him a simple truth: if you don’t build with nurses, you don’t build for them. He brings product, engineering, and a relentless focus on what actually ships in healthcare.

Paul Coyne

Stroke survivor turned healthcare innovator. Paul has led operations at major healthtech companies and understands healthcare from both sides — patient and builder. He brings strategic rigor, deep market relationships, and proof that healthcare works best when patients and practitioners are centered.

Shannon Lunn

BAN, RN, CRN-BC. Clinician, operational leader, and fierce advocate for nurse-centered product development. Shannon brings frontline clinical expertise, bedside credibility, and deep experience scaling healthcare operations from concept to market.

Christyn Hobbs

Healthcare education leader ensuring that every certification, course, and advisory engagement meets the highest standards. Christyn bridges clinical rigor with business outcomes, making sure the Seal means something.

Jon Iken, RN

RN with 13+ years across acute and post-acute care, case management, entrepreneurship, and healthcare operations. Jon bridges frontline clinical reality with business development, workflow, and implementation, helping healthcare innovators build solutions that make sense in the real world.

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