We connect healthcare companies with vetted nurse and clinician creators. Get short vertical videos for your own channels, reach real audiences through nurse influencers, or hand us the whole campaign. We handle the contracts, invoicing, and payments.
Most healthcare brands know nurse content performs. The hard part is finding people who get the clinical details right, keeping them on brief, and paying five different freelancers. That’s the part we take off your plate.
Nurses and other clinicians who know how care actually works, so your product gets explained the way a clinician would explain it to a colleague.
We source the creators, send the briefs, manage deadlines, and handle contracts and payment. You approve the work and pay us.
Every creator follows our standards: no filming in patient care areas, no patient information, and clear sponsorship disclosure on every paid post.
Managed projects are led by Zach Smith, RN, our CMO and a founding member of NurseGrid, who has built brands and social programs for nurse audiences for years.
Buy videos one at a time, put nurse influencers behind your message, or let us run the whole project. All videos are short vertical format, 30 seconds to 2 minutes.
Best for steady, credible content on your own pages
A vetted clinician creator makes the video, and you post it on your own channels. Creators can share it with their followers too, which is where the upside comes in.
Best for reaching nurses where they already scroll
Clinician creators with real followings make the video and post it to their own audience, as a clearly disclosed sponsored post.
Best for launches and campaigns that need to land
We plan the campaign with you, pick the creators, and work hands on with them until the content is right. You approve, we handle the rest.
Content is separate from certification. Buying creator content has no effect on the certification process or anyone’s score. Creators never describe a product as Nurse Approved unless it has earned the Seal.
Influencers make the video and post it to their own audience. We look at total followers across the platforms you care about, so a creator with 30K on TikTok and 20K on Instagram brings 50K when you want both. Tell us your goal and we’ll recommend the right mix.
Want an influencer to share a video another creator made instead? We can do that too.
When a creator shares your video on their own channels and it takes off, the reach keeps building. Performance pricing is tied to the views a video actually earns over 90 days, you set a maximum before anything goes live, and you’re billed once at the end.
Every project is different. The price depends on how many videos you need, the creators’ reach on the platforms you choose, and how much help you want from us. Tell us what you’re working on and we’ll send you clear pricing, with no surprises after the fact.
Your product, your audience, the platforms, and how many videos. We’ll recommend the right mix.
We pick creators who fit, write the brief, and send you who’s on the project.
You review each video and get one round of edits. We review everything before it reaches you.
You approve, the content goes out, and we pay the creators. You get one invoice from us.
Share a few details and we’ll follow up to set up a quick call, then send a plan and pricing built for your project.
We’ll review what you need and follow up to set up a quick call.
Are you a nurse or healthcare clinician who wants to create? Apply to join NurseApproved Creators.