For healthcare companies

Nurse evaluation & certification

Practicing nurses put your product to the test. Earn the Seal and grow with the most trusted profession in America behind you.

Apply for the Seal → See what’s included
Nurse Approved seal
Tested & trusted

Healthcare companies that earned the Seal

See the announcements →
B. Braun
Gales
PocketRN
Primary Record
SafeSeizure
Tallēwise
McMurray Enhanced Airway
MaxRetract
Tallēwise
McMurray Enhanced Airway
MaxRetract
Why nurse trust matters

Before your buyer says yes, they ask a nurse.

#1Most trusted profession in America, 24 years runningGallup Honesty and Ethics poll, January 2026

We’re your connection to them. NurseApproved puts your product in front of practicing nurses you couldn’t reach on your own, and turns what they tell us into insight you can act on and proof your buyers believe.

Talk to our team →
Growth, with and without nurse trust
With Without
Adopted & scaling Stalled pilots Launch Year 3

Illustration

What you get

The Seal, and everything behind it

Earning the Seal puts the most trusted profession in America in your corner. You walk away with a credential buyers recognize, a report you can act on, and a team and network that help you grow.

01 · Nurse Insights Report

Expert feedback you can see, use and share

Every evaluation ends with a report from your nurse reviewers, matched to the specialty and setting where your product is used.

  • Scores across the Nurse Quality Index
  • Feedback themes and quotes ready for your marketing
  • Clear recommendations, yours to keep whether you pass or not
  • Add custom market research and message testing for bigger launches
How evaluations work →
Nurse Insights ReportYour product name
Sample
PassHIGH BAR MET
Overall result
Ease of use
Workflow fit
Safety
Patient experience
Would recommend
“Nurse quote about what worked goes here.”ICU nurse reviewer
“Nurse quote about what to improve goes here.”Med-surg nurse reviewer
RecommendationsFeedback themesMarketing quotesMessage testing
02 · Our network

Connected to the people who move nursing

NurseApproved sits at the center of nursing innovation. Earning the Seal brings you into that circle.

  • Practicing nurses in the Nurse Nexus evaluating your product
  • Nursing associations and health system nurse leaders
  • Nurse founders, creators and investors
  • The Nurse Innovator Pavilions at HLTH and ViVE
See where we show up →
Nurse Nexus
Nurse leaders
Creators
HLTH & ViVE
Nurse founders
Associations
NurseApproved Seal
03 · Our marketing power

We put the Seal, and our reach, behind you

Certification is news, and we treat it that way. Your launch gets the credibility of the Seal and the attention of our community.

  • Press release and launch announcement
  • Promotion across our channels and newsletter
  • Seal artwork for packaging, sales decks, booths and ads
  • A credential to bring to value analysis committees and investors
See recent announcements →
The NurseApproved Seal
Tallewise earns the NurseApproved Seal announcement
Press release

[Your company] earns the NurseApproved Seal

For immediate releaseNurseApproved
04 · Creator content

Nurse creators who make your product spread

Nurses trust other nurses. Our network of nurse creators and influencers makes short-form video about your product, and we run the whole campaign.

  • Matched creators from our network
  • Briefs, contracts, rates and payment handled
  • Content for social, ads and your sales team
When it really takes off$1M in presales in two weeksfrom a nurse creator campaign our team led for a nurse footwear brand.
Explore creator content →
Nurse creator filming outside a hospital
Nurse creator filming a video
05 · Advisory

Nurse leaders covering every angle

Work directly with the nurses behind NurseApproved, who have built, marketed and sold in healthcare. Fractional leadership or focused consulting on strategy, brand, marketing and PR, clinical positioning, regulatory, reimbursement and go-to-market.

Explore Advisory →
Rebecca Love
Rebecca LoveFounder & CEOMSN, RN, FIEL. First nurse featured on TED.com and co-founder of SONSIEL.
Paul Coyne
Paul CoyneAdvisorFormer Chief Nurse Executive at HSS and co-founder of Inspiren.
Zach Smith
Zach SmithChief Marketing OfficerBSN, RN. Founding team of NurseGrid and the nurse creator campaigns behind major brand launches.
Meet the full team →
How it works

Earned, never bought

Not every product passes, and that’s why buyers believe the Seal when they see it.

1

Scope it together

A quick call to learn your product, your goals and what to test.

2

Blind nurse evaluation

Practicing nurses from your setting use and score your product.

3

Get your report

Scores, nurse quotes and recommendations, yours to keep.

4

Earn the Seal and launch

License the Seal and go to market with our team behind you.

B. Braun
“This milestone reflects our investment in quality and safe solutions for healthcare providers.”
Stephanie Pitts, VP of Strategy & Innovation, B. Braun
NurseApproved certified across its IV solutions portfolio and DUPLEX® drug delivery system
Let’s talk

Your next stage of growth is one call away.

  • See exactly what it takes to earn the Seal for your product
  • Hear how the report, network and creators fit your goals
  • Leave with a clear proposal and timeline
Schedule a call →
NurseApproved Seal
Are you a nurse? Evaluate products, or get paid to make videos for brands.
Join the Nurse Nexus → Become a creator →
Get in touch

Let’s talk.

Tell us what you’re working on and we’ll point you to the right place.